If you have a business, WhatsApp is undoubtedly one of the best communication platforms with your customers. But also, it is an ideal channel to advertise and publicize your project. Today, precisely, we are going to explain in simple steps how to make ads on WhatsApp.
WhatsApp has more than 3 billion active users worldwide. With an audience like this, it is logical to think that it is the best space to present your products and services to your potential customers.
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Steps to make announcements on WhatsApp
WhatsApp is a unique platform to plan your business advertising campaign . And not only because of the millions of users who make use of this channel, but also because it has more than a 70% opening rate. We show you, below, the steps you must follow to create your campaign in the simplest, most economical and most effective way.
Choose the type of campaign
WhatsApp is a messaging application that you can use in multiple ways. Choosing the type of campaign that best fits the parameters of your business is essential. A campaign in which you ask your potential customers questions, share documents, photos or videos of your products and services, etc. The idea is to plan the type of campaign that is consistent with what you are going to offer.
Segment your audience
The second aspect to take into account if you want to know how to make ads on WhatsApp is to segment your audience . To whom are your products and services directed? What concerns, doubts or needs do your potential customers have? It will be the best way to focus your campaign on a target audience that shows interest in your business.
In WhatsApp you can create a personalized and direct link to access your platform without the need for users to know the phone number. This link will facilitate contact with customers. You can include it in the social networks of your business to redirect interested people directly to a chat with you.
Set up CTA
The use of Call To Action (CTA) is the next step to know how to make ads on WhatsApp. The goal of this tool is to get whoever is reading the post to take immediate action. This action can be making a purchase, signing up for a newsletter, sharing content on your social networks, downloading, obtaining contact information, making a phone call, accessing the company chat, etc.
Choose the website
Next, you must choose your business website so that the ad appears there and is linked to the WhatsApp chat. However, in the WhatsApp Ads Manager you can choose between various communication channels, be it the website, Facebook, Instagram, etc. so that when the person clicks on the ad, they are redirected to the corresponding platform.
Post the ad
Finally, you only have to publish the ad and complete the advertising campaign through WhatsApp. Before publishing it, add multimedia content in the form of emoticons , videos, gifs, PDF catalogs and much more to attract more attention from your audience. These visual stimuli are sure to arouse interest among users.
Also Read: 10 WhatsApp Tricks To Become A Great Expert