Personnel Development: How To Effectively Set Goals And Targets

The topic of labor shortages can be found in all newspapers, blogs and news portals today. A timely improvement of this problem is not foreseeable.

Personnel development can be an important step towards remedial action. Instead of looking for new specialists externally, existing employees are given targeted support. But how do you effectively set goals and targets for personnel development? This post will give you the answers.

Definition of human resource development

People development is the process of improving and expanding the skills, knowledge and professional attributes of an individual or group to achieve organizational goals. It is an ongoing method that involves identifying strengths and weaknesses, formulating strategies to address them and allocating the necessary resources for development.

Benefits of setting goals and targets

Setting goals and targets for people development is an essential part of any successful business. Goals can help ensure that your employees are well trained and motivated. In this way, they effectively contribute to the success of the company.

Here are some of the key benefits of clear goals and targets:

Higher job satisfaction

Employees who have clear and achievable goals are more satisfied with their work. Consequence: You leave the company less often. This leads to higher retention and less costly turnover.

Improved employee performance

Achievable goals help employees to focus on what is important. They motivate her to do her best every day. When employees know exactly what is expected of them, they are more likely to meet those expectations and improve their performance.

Optimized Teamwork

Goals give team members a sense of cohesion. They promote cooperation and teamwork enormously. When everyone works toward a common goal, it fosters trust between team members and improves overall team morale.

Better Quality Control

Clear goals allow management to track progress throughout the year or project period. This also ensures that the quality standards are met or even exceeded. This also ensures that all projects meet customer expectations on time. At the same time, costly mistakes due to misunderstandings or missed deadlines are avoided.

More effective management strategies

The definition of personnel development goals gives those responsible the opportunity to analyze whether the previously formulated strategies are working. Improvements can be made continuously as needed. When managers know which strategies are working (or not), they can adjust them accordingly. This ultimately leads to better overall results in terms of productivity, profitability and customer satisfaction.

Also Read: Four Ideas To Motivate Your Employees In The Short Term

Define specific goals and targets

When setting goals, it’s important to set specific targets that are clear and measurable. Goals should be SMART (specific, measurable, attainable, realistic and time-limited).

Specific goals are defined by the type of outcome you want to achieve. If you e.g. For example, if you want to increase your sales by 10 percent within a defined period of time, this would be a specific goal. You can then break this main goal down into smaller goals, such as: For example, increasing sales by 5 percent, increasing average order volume by 3 percent, or reducing costs by 2 percent.

Measurable goals mean that you set goals that can be monitored over time. This ensures that progress towards the goal can be tracked. Positive results can be recognized quickly. Even negative results are recognized before they become too difficult to correct. For example, if your goal is to increase customer satisfaction, you could set a goal of achieving an 85 percent satisfaction rate in 6 months.

Achievable goals must be realistic in relation to the available resources. Unrealistic expectations are more likely to lead to frustration and failure. For example, you have set yourself the goal of doubling sales in one month. However, the current trends show little or no growth. This may not be achievable without hiring additional staff or fundamentally changing the product or service offering.

On the one hand , realistic goals should take into account the skills and opportunities available in the company. On the other hand, there are also external factors such as the strategies of the competitors or the economic conditions. For example, are you launching a new product in a market where there is already strong competition? Then it will be more difficult to be successful than if you launch a similar product in an untapped market.

Deadlines must be set for time targets so that progress towards them can be effectively monitored. If necessary, corrective measures must be taken. Deadlines also help keep individuals focused on achieving their goals. This avoids distractions with smaller tasks that eat up valuable time and resources.

Set up clear action plans to achieve the goals

Whether you’re starting a new business, looking to increase sales, or improve your marketing efforts, a clear and detailed action plan can help you stay focused and on track.

It’s important that you take the time to develop your action plans before embarking on a specific project. Here’s how to build a clear roadmap to achieving your goals:

Break the Tasks Down into Smaller Steps

Once you’ve defined what goals need to be achieved, break the goal-achievement efforts down into smaller tasks. This makes it easier for team members to focus on individual steps without feeling overwhelmed by a large project.

Set Deadlines

Once tasks are divided, set deadlines for each step. So everyone knows when the work needs to be completed. Make sure these deadlines are reasonable, but challenging enough. Your employees will be motivated and give their best. They not only want to get the job done, they want to meet or even exceed expectations.

Monitor progress

Monitor project progress so adjustments can be made as needed without breaking schedule. This can be done, for example, through regular meetings with the team members. The evaluation of relevant project data can also be of enormous help. With this data in hand, you can quickly identify areas that need improvement. That way they don’t become a bigger problem in the first place.

Regular assessment of progress

You probably know it yourself: evaluating progress is an important part of any successful company. It is essential to measure current performance and create a roadmap for future success. A regular assessment has many benefits: progress is tracked and areas where adjustments need to be made are identified.

In this way you ensure that the goals are achieved and the processes used are effective. This evaluation also offers employees the opportunity to improve their performance and find out about the latest developments in their area.


Clear goals and targets are important. They help us to stay motivated and encourage us in our positive behavior. You should use them in a targeted manner to effectively support the personal development of your employees.

Also Read: 5 Ways To Eliminate Paper In Human Resources

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