You know how important it is to have a website, but you don’t know how to get started and especially how to optimize your homepage? You are in the right place!
The website is the essential tool for all companies, regardless of size, field of activity, or defined objectives.
If your activity is physical and not virtual, you also need a website! And yes.
It allows you to be located , identified , known and above all (the most important) to control what is said about you, your brand and your company.
But here, we are particularly interested in your home page.
The home page , also called home page , or landing page is: THE page that needs special attention (but not only). Design, content, ergonomics: nothing should be left to chance, to make a good impression on both form and content with your visitors.
You are probably wondering how to optimize your homepage? Do not panic, in this article, we reveal our best advice.
Table of Contents
10 tips to optimize your homepage
The home page is an integral part of your website, it is decisive for your visitors, so don’t miss it!
Above all, it is first essential to have understood the basics, and in particular the importance of having a website, to find out more you can read our article: “why create a website”.
Well… We are getting to the heart of the matter.
The home page is actually your storefront. It must make you want to browse your site, to learn more about you. It allows you to communicate on some facets of your brand by giving a taste of your offer and your expertise.
The front page of your website, the home page should gather as much data as possible about your brand without seeming overwhelming to your visitors.
As you will have understood, you will not have twice the opportunity to make a good impression, which is why your homepage must be welcoming, warm and of course in your image.
To do this, nothing better than putting yourself in your visitors’ shoes and asking yourself what priority information they need to have at first glance?
Discover here, our great tips to make your homepage on top!
1. Submit a relevant design for your homepage
This is where the phrase “you won’t get a second chance to make a good impression” really comes into its own. If the homepage is not visually pleasing, your visitors will leave your site in two clicks.
Nobody wants to come across a flat, flat, incoherent, sassy page, do they?
So bet on a coherent design : colors, shapes, images in line with your universe and your brand identity. You must have a positive and immediate impact on your visitors, they must be able to remember you.
Also consider ergonomics and navigation , which must be optimized to provide the most pleasant user experience possible. The page should be easy to use and the information should be easily accessible.
A good design yes, but think about Responsive Design and mobile optimization. The user experience must also be pleasant from the mobile and therefore adapted to this type of navigation. As web consumption is mainly done on mobile, you need to start from mobile design and implement the concept of Mobile First . For this, you first design the site on mobile and you decline it for a computer display. To optimize your design, you need to observe mobile usage, create mobile wireframes and perform mobile tests.
Don’t forget that the visual is the element that is perceived first, hence the importance of not leaving it aside. It is the design that influences the behavior of your visitors. An overloaded or poorly organized page will scare away your visitor. And that’s not your intention, is it? So, pay attention to your design!
2. Introduce yourself
Take advantage of your page to briefly introduce yourself. Highlight your values , your difference , or your added value . In a few seconds, the visitor must understand what you can bring him.
In particular, you can use colored inserts to highlight your content or your value proposition. Be clear , concise , precise and simple in your remarks so as not to lose your Internet user.
3. Write consistent and impactful content
Send your message! How ? By highlighting the most important information that will arouse the curiosity of your readers. Readers, who will be more inclined to read more. To arouse this curiosity, be impactful in your remarks in order to deliver your message more easily to your target audience.
Arriving on your home page, your visitors must find the information quickly, otherwise they will get closer to your competitors.
You must go to the essential: no fuss! Write with short and simple sentences while using relevant keywords that will help you rank well on different queries.
Going to the essentials allows your Internet user to find the information he is looking for quickly and therefore to satisfy him. Satisfaction: your ultimate goal.
You can add more details and details in the dedicated pages. The home page should remain fluid and should make you want to find more information on your other pages. It should give a taste of the rest of your website.
On the form side: ventilate your text and opt for quality content . Content that brings real added value for you, but also for your targets.
4. Illustrate your words
There is nothing better than beautiful images to illustrate your content. However, the images must be relevant and in line with your text. An image that has no interest for your home page or no relation to your content, will do you a disservice more than anything else. Choose them well!
Do not forget to highlight your logo, in order to facilitate the memorization of your company. This element is essential to retain you visually . For more information on the logo, do not hesitate to read our article “4 tips for having a relevant and effective logo for my brand”.
5. Generate interest
Your home page must arouse curiosity, it must appeal to your interlocutor. Going through the display, the images, the call-to-action (call to action), the harmony of the elements: it is absolutely necessary that you hold the attention.
Once landed on your site, your visitor must want to stay and discover more about you, by browsing the rest of the home page or by browsing your site.
6. Offer a unique user experience
The user experience goes through the design, the ease of finding information, the dynamism, but also the presence of call-to-action to encourage your visitor to browse other pages, to buy a product, to make a reservation, to make an appointment.
We advise you to use a few words, expressed in a clear and direct way : “contact us” “I love it” “see our products”.
7. Highlight your offer
The visitor is in front of your home page: make him want to call on you and not on someone else.
Showcase your added value : it’s now or never! Sell yourself, show your know-how, illustrate your professionalism and your achievements.
Affirm that you are the ideal company to meet the expectations and needs of your target. In short, give it your all!
8. Opt for the personalization of your homepage
Integrate your social networks to show your dynamism, your achievements and highlight the advice that you can communicate to your Internet users. Social networks allow you to create a link and establish a relationship with your prospects or customers.
Regarding the content of your home page, it is not a question of speaking like everyone else. You need to personalize your speech ! Be distinctive, authentic and differentiating.
9. Reassure your visitors
To be credible and inspire confidence with your target, you can highlight customer opinions or testimonials, references, achievements or even partners.
These are the elements that ensure your credibility, your know-how, your legitimacy in your field.
10. Think SEO
Come on, a little last for the road (to make a round count).
Your homepage may be pretty, with relevant content, but if it’s not SEO-friendly, there’s no point. The goal is for you to be visible , credible and to be among the answers to your targets’ queries.
We advise you once again here to produce quality content using appropriate and relevant keywords for your target.
Optimize your content so that it best meets the expectations of Internet users by improving the layout with the presence of a single H1 title and several H2 and H3.
The meta description is equally important. You can summarize your company and highlight your added value to make people want to know more and enter your site.
Also Read: 6 Tips For Good Website Texts