Did you know that 93% of online experiences start with a search engine?
Regardless of your industry and your target market, having a solid SEO marketing strategy can truly make or break your business growth. It’s one of the rare marketing strategies that can boost your brand awareness and increase your leads, and you won’t even have to pay for Google Ads.
Yet, ranking higher for organic SEO is going to take some effort and time to achieve. So, if you’re unaware of the basic search optimization methodologies, no worries. We’ve got you covered.
Keep on reading for our full breakdown of the three key tips to truly bring your SEO strategy back to life.
SEO Marketing Strategy 101: Types of SEO
At the basics of every SEO marketing strategy are two different categories of SEO. There’s on-page SEO and off-page SEO.
For the purposes of this guide, we won’t delve into too many details, but you need to have a solid understanding of each category so that you can fit them in your overarching SEO strategy.
In the simplest of terms, on-page SEO refers to every action you can take that’s related to your website. Basically, anything “on” your “page.”
You get to explore different ways of content optimization through technical aspects, that are more related to web development than pure marketing. For instance, you’ll focus on adding the right metadata, which includes descriptions, and page titles.
And, you’ll take a look at your URL structure, your image optimization (like your alternative text), your website speed, and the actual quality of your posted content.
On the other end of the spectrum, we have off-page SEO. This category will cover everything relating to your SEO that has nothing to do with your actual pages.
For example, your off-page SEO will cover topics like your website’s relevance, authority, and weight in the market. One of the key aspects of off-page SEO is your guest blogging efforts, backlinks, email newsletter, and social media presence.
Key Search Engine Optimization: The Basics Edition
Now that we’ve got the basics settled, it’s time to explore the top SEO tips that you can start applying to your SEO strategy today.
It’ll be a mixture of both on-page and off-page SEO. Remember that you can’t just focus on one SEO category and leave the other neglected. It’ll be akin to cleaning your home’s exterior but leaving the interior looking like it’s been hit by a hurricane. The same rule goes for the other way around.
1. Focus Content On Primary and Secondary Keywords
We can’t really explore SEO strategies without starting with keyword research. Whether it’s primary or secondary keywords, those are the main path on which your potential customers can find you, using their search engine.
Think of it this way, if you’re a restaurant that specializes in Thai food, then the words “Thai,” “restaurant,” and “food,” are expected to take some solid surface area on your landing page or your home page. This is what a primary keyword is all about.
A primary keyword is the nucleus of your content, everything else is expected to revolve around it.
As for secondary keywords, those are still linked to the primary keyword in a supporting fashion. They take the purpose of the primary keyword and go into more detail.
If you can integrate secondary keywords as naturally as possible into your content, you’ll see a visible improvement in your search rank numbers.
But, picking the right keywords is a bit of a complex process, especially if you’re delving into SEO strategy for the first time. You can check out this great St. Petersburg SEO company for its in-depth articles about SEO marketing.
2. Short and Concise URLs
Another SEO strategy that doesn’t require highly technical knowledge is putting a standardized formula for your URLs. It’s a simple strategy for sprucing up your on-page SEO’s quality.
URLs are the links that people use to reach your specific pages or pieces of content. Making sure that you have understandable URLs with relevant keywords can net you higher SEO rankings, and it won’t cost you a penny.
Here’s how you can create an effective URL.
Start by nailing down the keywords you want to use, then ensure that you’ve included one or more keywords in your URL.
Moreover, you’ll want to have a URL that’s understandable by humans. Did you ever see a URL with a million numbers? Those might be alright for your computer to decipher. However, you’ll want to have URLs that cater to our human eyes, so your readers would instantly know what that page is all about.
The same rule applies to your URL length. The shorter you can keep them, the easier it would be on the eyes. Also, there will be some search engines that either won’t be able to process longer URLs, or it will take them additional time to do so.
3. Faster Loading Speeds
Speaking of loading speeds, did you know that your page load time has a direct effect on your SEO?
After all, if your customer gets frustrated with how long your page is taking to load, they won’t spend much time (or any time at all) on your website. This is what increases your bounce rates. The higher your bounce rates, the lower your SEO rankings.
You can use Google’s free SEO tool called Google PageSpeed to check out the speed of your website. Your result will be a number between 0 and 100. Getting a 100 would mean that your website is rather fast, so there won’t be much for you to improve there.
Of course, it’s vice versa when it comes to getting a low rating.
Ready to Revamp Your Digital Marketing Strategy?
Even marketers who are experts in their field can have an under-performing strategy that needs some edits and changes to reach its full potential.
When it comes to newer marketers, just putting together an SEO marketing strategy can be rather overwhelming. Hopefully, our explainer has shed some light on what SEO entails, and the top tips you can apply to boost your rankings.
If you liked this article, make sure to check out additional tips and business advice in our marketing section.