If you are interested in improving the positioning of your website in search engines, it is important that you know the concepts of SEO On Page and Off Page . These two terms refer to optimization techniques that can be applied inside and outside your website to improve its visibility in search results.
In the article SEO On Page and Off Page that we have written from the advertising, we explain in a simple way what both SEO On Page and Off Page are, their main differences, and how to use them to carry out a strategy completely effective search engine optimization.
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What is SEO On Page and Off Page
But then, what is SEO On Page and Off Page? SEO (Search Engine Optimization) is a set of techniques and strategies used to optimize a website and improve its visibility in search engines. There are two main categories of SEO:
SEO On Page refers to optimization practices that are carried out directly on the website, with the aim of improving the relevance and quality of the content for search engines.
SEO Off Page refers to optimization practices that are carried out outside the website, with the aim of improving the authority and relevance of the site for search engines.
What is the Difference between them
Both types of SEO are main categories of search engine optimization techniques, which are used to improve the visibility and ranking of a website in search results.
How are SEO On Page and Off Page different? The main difference between the two is that the first refers to the optimization of factors within the website, while the second refers to the optimization of factors outside the website.
SEO On Page includes aspects such as keyword optimization, content quality and relevance, website structure, loading speed, and proper use of HTML tags, among others. These techniques are directly related to the content of the website and its structure, and their main objective is to improve the user experience and make the site easier to index for search engines. Some of the key factors of SEO On Page are:
On-Page SEO techniques
- Keyword Optimization: Ensuring that site content includes keywords relevant to the site’s industry or theme.
- The structure of the website: ensuring that the website has a clear structure that is easy for users and search engines to navigate.
- Page Optimization: Optimizing each page of your website to make it easy for search engines to read and understand.
On the other hand, Off page SEO focuses on creating a positive online presence for the website, outside of its own domain. This is accomplished through techniques such as link building, social media engagement, directory profiling, and posting articles on other websites, among others. Some of the Off Page SEO techniques include:
Off-Page SEO techniques
- Link building: getting quality links from other websites to increase the authority of the site.
- Social Media Presence: Having an active presence on social media can increase your website’s visibility and improve its relevance to search engines.
- Participation in the online community: Participating in discussions and answering questions on online forums and other related websites can increase the visibility and relevance of the website.