The payment gateway is an essential tool for every e-shop and brick-and-mortar operation, which allows merchants to accept online and offline payments for the offered goods or services. Integrating a reliable payment gateway helps increase conversion rates and generate more revenue. On the contrary, it offers consumers a safe and convenient shopping experience.
Do not underestimate the choice of the right payment gateway and compare the services offered by the providers. Also pay attention to the specific conditions of cooperation, disadvantageous fees hidden somewhere in the contract are not an isolated case.
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If you want to make the right decision, compare the following criteria:
General and payment conditions (watch out for hidden fees)
Focus on a provider who will prepare a tailor-made offer for you. A payment gateway that offers you an individual approach and doesn’t lump you in with all the other clients has added value for your business. Also study the fees.
The speed at which transactions are credited to your account
Crediting of payment transactions to the merchant’s account can be immediate, or it can take several days.
Compatibility of the solution with your system
Check if the payment gateway has developed a plugin that you can integrate into your system.
Payment methods offered
The option of multiple payment methods is more convenient for the customer and increases the conversion rate of purchase completion.
Support for multiple currencies
Support for foreign currencies is not self-evident, so if you operate in several markets, do not forget to check the availability of the required currency.
Level of customer support
The interface of the payment gateway must be understandable, simple and fast for the customer. An active helpdesk that can quickly respond to individual customer requests is also very important.
Last but not least, it is important to monitor the technical solutions offered, such as the 3D secure security level, which will allow customers to shop safely without the threat of data theft.