The animation of a website makes it possible to bring in new visitors, new prospects, to maintain the relationship with them, to transform them into potential customers and to retain them.
- The internet is an excellent tool for business communication. Here are some types of websites:
- The communication website: whose content is to be updated regularly (blog, video, images, photo, etc.)
- Showcase site
- An e-commerce site
- Interactive site, which interacts with visitors through forums, streaming, surveys, etc.
Having become an indispensable tool, the Internet facilitates any communication about a company’s products, services or promotional offers. An essential tool for developing corporate e-marketing .
To be able to take full advantage of it, each company must first have its own website and think about enriching it, updating it and animating it regularly. This consists of meeting the expectations of Internet users in relation to informative, interesting and up-to-date content. We have identified a few techniques to best animate a website:
Publication of updated content
Publishing, an essential animation technique, follows certain rules. Among other things, the regular change of the design of the site, publication of new photos on the home pages, … The updating of the contents of the site is carried out according to the evolution of the company.
For example, the availability of new products, new service offers, etc. With each change that affects the company’s activity, it is always wise to set up an exchange mechanism with Internet users and thus contribute to improving the company’s image.
The company’s website must include a “News” section. It will provide information on the activities of the company. This can be an opening of another agency, presence at an event (workshops, shows, fairs, etc.).
The choice of content depends on the image you want to convey. The publication of articles on new products, possible promotions are to be preferred. Regular sharing of new products makes the site more attractive.
Use of social networks for the animation of a website
Social networks have become inseparable tools for the animation of a website. Mastering their use guarantees greater visibility with a wider audience. Sharing its news is also proof that the company watches over its site.
The community manager is therefore not obliged to publish entire articles on novelties, a small tweet, a post on Facebook or on Google could be enough. In any case, entrepreneurs will have an interest in integrating social networks directly on their sites. Thus, their activities will be visible to a wider audience.
Organization of events
The organization of events aims to improve the notoriety and brand image of a company. The organization, for example, of contests for prospects, a cocktail reception, for customers and employees, etc. would show the dynamism of the company and its desire to get closer to its customers, potential and employees.