The competition in the job market is tough and it is becoming more and more difficult for candidates to differentiate themselves and distinguish themselves from their competitors. This is also valid in the wage portage sector .
One area that presents potential unforeseen risks for candidates, as well as missed opportunities to stand out, is in developing your online professional profile through social media.
More and more companies, those looking for PE consultants as well as companies recruiting ported employees, are often turning to social media to better understand a candidate’s personality and background. They also look for the extra level of engagement a candidate can have with their industry. So we’ve laid out some practical steps you can take to improve your online professional profile and set yourself apart from your competitors.
Table of Contents
Why should you be famous?
Decide what you want to be known for on social media . This decision should be tied to your overall marketing goals, so it shouldn’t take you long to narrow down your area of expertise.
For example, if you sell tires, you can choose to be recognized as the sedan tire expert.
Find out who you’re competing against
The next step is to figure out which of your competitors are known for the same thing. Once you know exactly who your direct competitors are, compare their social media efforts with yours.
See what they’re doing daily and weekly on each of their social media channels and which activities are getting the most engagement and feedback from fans. This will give you an indication of what you need to achieve (for example, if your competitor has 2000 Facebook fans and you only have 1000, your goal may be to increase your base by 1000 fans).
Become a thought leader by curating and creating valuable content
Aggregate a collection of valuable content and then offer your own opinions, thoughts, and endorsements to position yourself as a thought leader in a particular industry.
Curating content is very simple. Subscribe to all newsletters from publications that speak to your target audience. Find blogs that are relevant to your audience and add them to your Google Reader to find new post updates.
To create valuable content, write case studies, discuss current industry trends, discuss a particular topic that will resonate with your audience, or ask some of your clients for positive testimonials.
Become good at listening and hearing
Research the questions people ask you about your organization and the industry in general. This way you can find topics and issues that people are interested in and then generate content that is relevant to those topics.
Finding ways to contribute meaningfully to the conversation will not only position you as a thought leader, but also allow you to better understand your target market.
You can use existing FAQs, marketing materials, and PR materials to answer these questions, then create a story that sheds light on the particular issue and how your services address these issues.
Use sites like Quora or LinkedIn Groups to find people asking questions about your industry or organization.
Source content from other experts
Use content from other thought leaders and experts to communicate useful information. The use of opinion leaders inside and outside the organization as sources of popular content is on the rise.
People seem to relate to content that comes from a “deep source” within an organization much more than the traditional press releases released by a PR service.
Also consider bringing in subject matter experts outside of your organization for potential content about your industry or your organization’s place in that industry.
Create an engaged community. Social media is about communication and creating an online network of people who like to participate in discussions. To achieve this, ask questions and encourage conversations. The more interaction you have with followers, the more you will distinguish yourself from your competitors.
Calling on a wage portage company to find assignments is a first step in making yourself known and taking control of your professional future. But with a well-defined communication strategy on social media, you can increase your network and thus differentiate yourself from other consultants.