The growth hacking definition of a technique that is increasingly popular for companies wishing to develop their online presence. While some think it’s just a buzzword, the truth is that using growth hacking has very real benefits.
Indeed, it calls on creativity, analytical thinking and decision-making based on relevant data to achieve rapid and sustainable growth.
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Growth hacking, definition
The goal of growth hacking is to achieve exponential growth with minimal cost. This can be accomplished through innovation and testing. Growth hacking [definition] is a term that was coined by Sean Ellis in 2010. He defines it as “a process of rapid experimentation across marketing channels and product development that identifies the most effective ways and efficient ways to grow a business. »
In other words, growth hacking is about finding creative ways to grow a product or service quickly and efficiently.
It should be noted that this practice is very recent, and therefore there is no single approach. Also, every business is different, so you have to be flexible and adaptable in order to find the best growth strategies for your business. While growth hacking can be incredibly effective, it’s also important to remember that it’s not a panacea.
How to use growth hacking in your e-marketing strategy?
Growth hacking techniques are typically used by start-ups and small businesses that don’t have the time or resources to invest in traditional marketing methods . But it should be noted that what works for one company may not work for another. Let’s now discover the techniques most used by most companies .
The free content
One popular growth hacking technique is to offer a free trial or discount to users who sign up for your service . Indeed, this allows in the long term, to increase your conversion rate and to arouse the interest of the user for your products . When you offer a free trial, you are essentially giving users a taste of what your product has to offer. If they like what they see, they are more likely to continue using your service .
Many startups also use referral programs to encourage their existing users to spread the word about their product. Rewards like discounts , gifts , or even simple recognition can entice them to help you grow your business .
Viral marketing or social proof
Another common growth hacking technique is to create viral content using social media to spread it and reach a wider audience. It has to be content that is interesting and compelling enough to be quickly shared on social media like Facebook and Instagram… It can take the form of a video, an article or an infographic.
The natural referencing of your website (SEO)
Now, did you know that 65% of businesses publish more than two articles per month and get an average increase in leads of 220%, and traffic of 26%? (Source: Hubspot) .
This is largely due to the performance of a well-ranked website. SEO consists of optimizing the content and architecture of your site in order to improve its ranking in search engines . This can help your potential customers find a product or service more easily. Plus, you increase traffic to your site and brand awareness.
Nothing ventured, nothing gained
Unlike traditional marketing techniques, growth hacking focuses on solutions that can be implemented quickly and at low cost.
However, there is no silver bullet when it comes to growth hacking. Even the best growth hackers will sometimes fail. So don’t be afraid to experiment with new strategies until you find the one that works best for your business!