Social media management for your business, service or product doesn’t have to be difficult or expensive. In fact, all it takes is a little creativity and you will immediately reach more people, which can lead to increased brand awareness and increased sales. Even if you are successful, there are still some marketing mistakes that can hinder your success. In this article, we have summarized for you 5 common mistakes in marketing on social networks, which, however, can be easily avoided.
Table of Contents
1. Posting at the wrong time
Believe it or not, the time you publish your post on social networks will affect the number of likes or interactions. But in reality, the best time to post depends on many factors that are specific to each business: What is your industry? What is your target audience? When are they online? It also depends on the social network, on Facebook it is recommended to publish a post between 13:00 and 15:00, at the same time the best day to share is Wednesday. As for Instagram, there are no “best” days, as it is one of the most active social networks.
2. Buying fake followers or likes
This is a very fundamental mistake. By buying followers you are breaking the rules. If a social network notices that you have bought fake followers , it can either remove them or temporarily or permanently block your account. If you have thousands of followers, but you only have 10-20 likes on each post, it doesn’t seem very credible. It could turn off potential followers. How to get real followers? Publish quality content and create content that will entertain your fans.
3. Creating uninteresting content
You definitely want your content to be interesting and engaging . If your content is monotonous or boring, potential customers are likely to close your profile before they even give you a chance. Make sure your posts stand out from other posts published on other profiles. Experiment with different types of content. Score with Reels on Instagram , or try publishing an IGTV video. Include a graphic with a quote in your content that your followers can share with others. You can also try different color combinations to find out what your audience likes the most.
4. You don’t ask questions or use call-to-action elements
Each post should contain a call-to-action element . It can refer, for example, to your story or link in BIO. You may be missing out on more interest from your audience simply because you’re not asking them.
5. No cooperation with other brands or influencers
Does your brand collaborate with others? When was the last time you worked with an influencer that has the ideal reach for your audience? Partnerships and collaborations are great ways to build your follower base and get more likes. More and more people trust the brands and influencers they follow on social media. This means that when they introduce their audience to new brands or influencers, they are likely to start following them as well.