Being a small business doesn’t mean you can no longer try your best to thrive and stay afloat in this cutthroat market. If you’re able to play your cards right, you can very well grow your company and turn it into a successful venture with a brighter future ahead.
Aside from powering up your marketing strategies, you might also want to focus on creating a more personalized experience for your customers. To add, it also pays to have a mobile-friendly website that truly represents your brand.
Why a mobile-friendly website, you ask? Well, in this time and age where consumers are becoming more and more reliant on digital shopping, it only makes sense to assume that they’ll be looking forward to an easier and more convenient way of accessing your platform. And what better way to make that happen than to launch a website that’s mobile-friendly, as well as easy and fast to use?
If you’re interested in finding out more about the benefits of a mobile-friendly website to your small business, here are some worth considering:
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1. High Search Engine Ranking
If you’ve been staying updated on the latest algorithms of search engines, you’ll know that they’re keen on a website being mobile-friendly. So, if your goal is to end up among the top results, make your site more adaptive and responsive to mobile devices. Optimizing the site for such search engines can also be easier and more efficient if a mobile-friendly platform jumpstarts your journey.
Most web designers are skilled enough to include optimization in their services. Hence, it’s best to inquire about this aspect if you’re in the process of hiring a web designer. Fortunately, this post, in particular, should give you the right questions to ask when you’re hiring a web designer.
2. Loading Speed Is Faster
In a world where almost all consumers turn to websites and online platforms, loading speed is everything. If your website loads annoyingly slow, customers won’t likely stay on your page. Instead, they’ll look for another business that offers the same products you have. And, if they find a competitor that has a faster website, they’ll most probably end up transacting with that business instead of yours.
With a mobile-friendly website, you don’t have to worry about this aspect. Web designers know that being mobile-responsive also equates to a site that loads faster and more efficiently. The key is to make your site’s loading speed shorter than two seconds to attract potential customers. If they’re satisfied, they’ll end up coming back again and again, which means more sales and higher website traffic on your end.
3. Better Sales and ROI
Businesses, regardless of size, are all about sales and return of investment (ROI.) It’s only natural that your goal as an entrepreneur is to achieve better sales and higher ROI. An accessible site can make this goal achievable, especially when repeat visits lead to multiple checkouts and order placements.
Since mobile devices are accessible and used by consumers almost 24/7, it’s safe to assume that your small business may be on its way to growing and becoming a more established and stable brand.
4. Increased Product And Brand Awareness
As a small business, it’s your priority to increase brand awareness, particularly your target audience. If you have a mobile-friendly website, customers can view your products easily and quickly. Of course, that also means they become more exposed and aware of your brand and the services you offer.
As the exposure and brand awareness increase, you’re also increasing your odds of being a household brand. In this case, visitors and customers on your site will recommend your products to others, which is a perfect example of word-of-mouth advertising gone right. Additionally, it also encourages repeat visits from previous customers and other potential ones.
5. Gives You A Competitive Advantage
It’s no secret that there are still businesses that utilize traditional websites and aren’t too keen on making the mobile switch anytime soon. In this regard, you can consider your brand advantageous, thus making it one step ahead of its competitors.
While many businesses out there may be offering the same products and services as you do, mobile responsiveness can make all the difference in turning prospects into loyal customers.
Final Thoughts
As you can see, there are more than enough reasons to consider making your website a mobile-friendly one. The decision can make you rank higher on search engine results. You can also expect the loading speed to become faster and less annoying. Moreover, such a website design can lead to increased product and brand awareness among your target consumers.
And, of course, don’t forget to take into account how a mobile-friendly platform can increase your sales and return on investment. Lastly, it earns you a competitive advantage among other businesses that offer the same products and services as you do.