Social media management is currently one of the most important aspects of any company. Most people move through social networks, so it is a tool that companies must implement. Some of the main reasons are as follows.
A virtual secretary is a very versatile professional. She is capable of wearing many hats, including social media management. How?
The choice between a virtual secretary and a community manager depends on the company’s specific needs. The virtual secretary needs to become an expert in social media. However, it can fill some tasks at an affordable price without hiring someone solely for social media functions. A community manager is a specialized professional who knows the ins and outs and will theoretically offer better results.
A secretary can offer comprehensive management; that is, she can perform various tasks besides social media management. They are versatile professionals who are not only pigeonholed with one job. She can adapt to all circumstances and areas, from customer service to social media management, meeting planning, agenda, etc.
It can take care of many tasks, thus freeing up work for other departments.
For his part, the community manager, as we already mentioned, is specially trained for social networks. He has the knowledge to carry out marketing strategies with everything that entails (content creation, analysis, interaction, etc.). Being solely dedicated to social networks, the time invested in it is more significant, so the a priori results may be better.
In any case, the choice is up to the company and its needs. Some need an exclusive professional for networks, and others prefer a person capable of carrying out different tasks. It also depends on the budget. Companies that can afford it and want to can combine the hiring of professionals, virtual secretaries and community managers.
Also Read: What Is Social Media Management?
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