SEO – Search Engine Optimization is a technique that optimizes the positioning of a web page in search engines organically in order to appear in the first results of search engines.
A large part of consumers turn to search engines when obtaining information about a certain product or service, so getting the website to be in the first results will be a key aspect of content strategy, from the point of view of the SEO of eCommerce.
The blog has become a fundamental tool with which to increase eCommerce traffic and increase the possibilities of both interactions and sales. The contents of the blog will also allow positioning those keywords that are considered, improving results in search engines.
In this sense, the content strategy will be essential for our target to find us and attract potential clients, amplifying the scope, and generating new interactions with our content. To achieve this greater interaction, the content that is created must be of quality and relevant to our public, thus offering added value to our products and services. These contents may be tutorials on the products offered, case studies, raffles, etc.
The content created on the blog must contain links to the products of our eCommerce, so that the search engines will have more content to position, improving the SEO of our eCommerce.
When defining the content strategy of an eCommerce, from the SEO point of view, a series of tips should be taken into account:
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