Do you have information about your customers, but you are not sure of its quality or freshness? Do you feel like you are running out of time and resources, but at the same time, you are being asked to create more and more value?
We explain why it might be time to switch to dynamic data integration on your customers.
The management of your activity relies more and more on the creation of dashboards resulting from the direct exploitation or enriched with data coming from your exchanges with your customers. Hence the importance of having a frame of reference that is faithful to reality.
The digitization of exchanges by integrating flow data into business software or directly into your ERP makes it possible in theory to standardize this data around an internal identifier and the company’s SIREN number, then integrating:
The last type of information is essential because it allows:
For example, it is indeed essential to ensure that you have the right address at all stages of your customer’s life cycle or any information allowing you to adapt the commercial approach to the customer. company such as for example the group to which a company belongs, a merger/takeover or a depreciation or improvement of its solvency.
Your data is not uniform and is dispersed in different tools (business software, CRM, data management platform, customer service, etc.)? It is likely that this will generate some frustration within your departments.
Having a customer data repository helps reduce this dissatisfaction:
By optimizing actions :
By benefiting from a uniform vision of the client and the prospect:
By allowing all departments to collaborate :
By creating value around the data :
If the various departments of a company are used to working together, the fact remains that they sometimes have objectives that may conflict with each other.
The most convincing example in this area is the special relationship forging the sales force, whose objective is, as its name suggests, to achieve turnover, and the credit department, which must work to reduce the risk of non-payment.
The sustainability of the company is largely based on the efficiency of its sales teams because before thinking of improving the collection of your unpaid invoices, it is a question of conquering new markets.
Control of customer credit is combined with long-term optimization of the sales cycle by playing on levers as diverse as:
This implies that he must have a good relationship with his sales force. However, the customer’s life cycle depends on their necessary collaboration.
However, it often happens that the sales force does not understand the decisions made by the credit department, which is understandable because they generally do not have the same information as the credit manager.
Do you want to know how you can reach your customers? - This question to… Read More