Internal links—hyperlinks between one page and another within your website domain—connect your website’s various pages. Each internal link you include within your page copy and content can improve your user experience (UX) and lead users to your most valuable, conversion-friendly pages, as well as help you leverage all the power of search engine optimization (SEO).
How? Google’s PageRank is the ranking factor algorithm that helps determine a page’s position in Google’s search results by calculating the number of quality authoritative links to that page. Internal linking helps you extend the power of your external backlinks to your other pages by actually passing PageRank-worthy page authority among one another. A good internal linking structure can help all your pages rank better on Google’s search engine results page (SERP).
Unfortunately, many otherwise SEO-savvy site owners spend a lot of time building a great external backlink profile only to fumble when spreading that hard-earned page authority throughout the site. So, how can you be sure you’re not only including the right types and the correct number of internal links but are placing them in a way that will maximize your link profile and SEO? Start with these five tactics:
With careful attention to these five tactics, you’ll be off to a great start building an effective internal link structure. Once you’ve optimized your existing pages and eliminated any broken or dead links, you can publish any newly developed content with a solid set of best practices in mind. Mixing links between your new content and your old will help you ensure your strong link profile continues to influence your SEO positively well into the future.
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Internal links—hyperlinks between one page and another within your website domain—connect your website’s various pages. Each internal link you include within your page copy and content can improve your user experience (UX) and lead users to your most valuable, conversion-friendly pages, as well as help you leverage all the power of search engine optimization (SEO).
How? Google’s PageRank is the ranking factor algorithm that helps determine a page’s position in Google’s search results by calculating the number of quality authoritative links to that page. Internal linking helps you extend the power of your external backlinks to your other pages by actually passing PageRank-worthy page authority among one another. A good internal linking structure can help all your pages rank better on Google’s search engine results page (SERP).
Unfortunately, many otherwise SEO-savvy site owners spend a lot of time building a great external backlink profile only to fumble when spreading that hard-earned page authority throughout the site. So, how can you be sure you’re not only including the right types and the correct number of internal links but are placing them in a way that will maximize your link profile and SEO? Start with these five tactics:
With careful attention to these five tactics, you’ll be off to a great start building an effective internal link structure. Once you’ve optimized your existing pages and eliminated any broken or dead links, you can publish any newly developed content with a solid set of best practices in mind. Mixing links between your new content and your old will help you ensure your strong link profile continues to influence your SEO positively well into the future.
Also Read: 5 Trends That Will Mark Social Media Marketing Actions In 2021
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